What are you selling? Just a product, or a brand? Alan Maites writes on defining just exactly what your business is selling to its customers. » More

Nesting and personal styles can help build your brand and market your product. Christy Janet writes on how to make the most of this concept. » More

Wake your small business up this Spring and close the distance between you and your customers. Tom Asacker writes about growing your market. » More

If you use social media, you will get referrals. Here are 3 ways to get more leads with social networking and referral marketing. » More

Have you noticed the unprecedented amount of economic adversity and uncertainty of late? Tom Asacker offers you a check list to guide your business decisions. » More

How customers view your promotions is very important. Mark Mayberry gives you some examples of promotions that have turned him off. » More

One problem that the marketing field has to deal with today is brand confusion. Tom Asacker tells you why brand confusion is such a big deal. » More

Have you ever wondered why a business opens up in the center of lots of direct competition? Karen Post explains how we can turn that competition into sales. » More

Can flaunting your flaws make you more credible? Karen Post says YES. » More

Business cards are often the first impression a new contact gets and the lasting impression that is filed for future connections. Here are some tips to make yours exceptional from Karen Post. » More