Janet Christy 
Founder and President of Leverage & Development, LLC, a consulting firm that helps Small, Women and Minority owned businesses use their status to their advantage. She also works with government entities and non-profits in the development of programs for entrepreneurs and W/MBEs (Woman/Minority Business Enterprises). Janet is the author of 101 Winning Marketing Actions for Small Businesses and Capitalizing On Being Woman Owned. She also offers workshops for Small Businesses and W/MBEs to help them leverage their ownership status for marketing advantage.
Website
www.leverageanddevelopment.comInterviews with Janet Christy
The wisdom of discounting any government promises for small business help
Facing the facts of political rhetoric and government help
The power of understanding how numbers are created and presented
Why the presentation of numbers can be tricky
What small businesses have to do to survive the post-pandemic economy
The disproportionate damage coronavirus is doing to the service sector
Should you help your employees be screened for improving their health?
Helping employees to be healthier is a business best practice
How to make excellence the new perfection
What is all your rushing around costing you?
Articles by Janet Christy
Pseudo Customer Service
Janet Christy writes about customer care experiences she has experienced.
Open Letter to Politicians & Candidates
Janet Christy offers some advice for politicians and candidates from a small business owners perspective.
How Can I Do Business With These Gas Prices?
Janet Christy writes on ways to do business other than face-to-face and avoid travel.
Diet for Your Marketing Plan
Janet Christy writes on how to ensure your small business has a healthy marketing plan.
Use Your Nesting (Personalization) Instinct To Market Your Business
Nesting and personal styles can help build your brand and market your product. Christy Janet writes on how to make the most of this concept.
2011 Top Ten Resolutions for Small Business Owners
As 2011 begins Small Business Owners are hoping that the economy is taking a turn for the better and making plans to improve their own economic forecast. Janet Christy offers her fifth annual versi...
7 Problems That Strangle The Revenue Stream of Small Businesses
More often the things you do not do have more effect on your revenue than what you actually do. Here are a few simple steps that you as a small business owner can take to break the choke hold on yo...
Marketing Is Easy -- A Small Business Fable
Marketing can be a little more tricky than a small business owner anticipates. Here's the story of what can happen and what works from Janet Christy.
Top ten resolutions for small business owners
As 2010 begins Small Business Owners are hoping that the economy is taking a turn for the better and making plans to improve their own economic forecast. Janet Christy offers her fourth annual vers...
How I Spent My Summer
Summer is a great time for small businesses to do marketing research and planning, especially woman/minority owned small business. Janet Christy explains.