In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat... » More

The coronavirus pandemic has contributed to redefining the value proposition by accelerating e-commerce expectations by five years. Is your business ready for the new Moment of Relevance? » More

Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co... » More

Small business advocate, Jim Blasingame, talks three critical disciplines to help entrepreneurs prepare for the 21st century. » More

Jim Blasingame offers tips to help your small business compete with both Big Box and online competitors. » More

Believe me when I say that I’m not afraid of change. I appreciate the value of trying new things maybe more than the next guy. But I’ve found that one of the best ways to keep from falling off a cl... » More

Have you done your first Periscope Presentation? It’s a free live stream service you can access on your smart phone or tablet. » More

Branding 101 – What I Learned from the Most Interesting Man in the World! » More

Turns out all the crazy rumors were true: Social media marketing is more than just Facebook, YouTube & Twitter these days. For all the buzz we’d hear over the years about how this or that social... » More

The first encounter that a potential customer has with a company begins to forge the entire series of interactions with that buyer. In today's world, the first impression that a client receives li... » More