As social media has hit its stride, small businesses have struggled to quantify its worth as a marketing tool. Eric Groves show us how to use this new tool. » More

Chances are your business offers a few products or services that are commodities. Dan Burrus tells us how to make those commodities stand out. » More

How do you reach customer loyalty in your small business, whether marketing, sales, customer service, etc.? Just follow the yellow brick road. » More

Soloists sometime become overwhelmed with the amount of interruptions they receive in a work day. Terri Lonier explains the three varieties of common communications, and how to deal with them. » More

Application marketing is using apps to deliver branding, messages, content, and/or functionality to reach target audiences. And it’s attracting entrepreneurs for many reasons, namely affordability... » More

Small Business Banking at Capital One reports on their findings on economic conditions, financial positions, business development, hiring trends, social marketing tools, and banking relationships. » More

How clear are you in marketing your product? If you are unsure, try asking an adolescent. Terri Lonier explains. » More

When a small business owner blogs about what he or she knows, they connect with present and future customers and build online communities, which is one of the ways customers want to get to know a b... » More

We are not separate. A brand only knows what it is in terms of its customers. Unfortunately, we tell ourselves a very different story. Expert Tom Asacker explains this idea in further detail. » More

As the business world evolves, ways of communicating with prospects and customers must evolve too. Incorporating mobile devices as a way to achieve objectives, opens your company up to a whole new ... » More