The new prime differentiator in the Age of the Customer is not the competitive model, but rather a customer’s appraisal of how relevant a seller is to them. In today's marketplace, small businesses... » More

Ever wonder why we're increasingly anxious about technology? While digital leverage is sexy and compelling, it’s simultaneously disrupting our analog expectations and troubling our requirement of t... » More

In the 20th century, sellers controlled information about their products, services, and innovations. But in the 21st century Age of the Customer, your customers not only have access to the informat... » More

In the Age of the Customer, a successful brand message meets customer expectations, an unsuccessful one may cause customers to leave negative reviews or social media posts. Remember, User Generated... » More

For a small business, being competitive is still essential. But in The Age of The Customer, relevance is a Customer’s prime expectation. Is your company ready? » More

The new prime differentiator in today's marketplace isn't how competitive you are, but rather a customer's appraisal of a seller's relevancy. So, does this mean that sellers no longer have to be co... » More

As you leverage and profit from all the efficient high-tech, speed-of-light customer connection tools, don't forget that the best option might not always be in the cloud. » More

Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co... » More

Small business advocate, Jim Blasingame, talks three critical disciplines to help entrepreneurs prepare for the 21st century. » More

From telegraph to Twitter there is one connection option whose relevance has borne witness to every one of the others: in-person contact. Face-to-face is the original social media - make sure you u... » More