Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life, an Amazon marketing and sales bestseller, which provides a new approach to building brands in today’s digitally-led environment. He is a sought-after speaker on the changing marketing landscape and the importance of return on equity, espousing the view that marketing needs to change people’s behavior, not just attitudes for brands to forge strong relationships with core customers. An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools.