Building online customer communities is how a small business transcends being competitive and achieves relevance. In a world where everything is a commodity, value is the threshold of a customer co... » More

In The Age of the Customer, where value is now presumed, the prime differentiator is no longer competitiveness, but rather relevance. Today the question every business must focus on when they go to... » More

When customers are empowered, businesses are disrupted and barbells are likely. » More

Jim Blasingame reveals what customers want of businesses in The Age of the Customer, and what a small business must do to foster customer loyalty while potentially increasing profitability. » More

Jim Blasingame tells Republicans, Democrats and small businesses: You can fall in love with what you do, but you can't fall in love with how you do it. Like the electorate, customers and the market... » More

When describing what influences the behavior of individuals as they pursue their lives, you would likely include concepts associated with goals, plans, passion, desire, ego, personality, etc. » More

Small Business Advocate Jim Blasingame outlines how and why mobile devices will become important for small businesses in the new Age of the Customer. » More

Brain Trust Members and frequent guests of The Small Business Advocate Show John Patterson and Chip Bell explains why sometimes the customer does know best. » More

Holiday gift buying for the business man or woman in your life just got a little easier, with this top five list of business books from Pam Harper and Scott Harper. » More

Brain Trust member and frequent guest to The Small Business Advocate Show Dan Burrus explains why a business' size won't matter in the future. Instead, it will be about the speed by which it operates. » More