How do you reach customer loyalty in your small business, whether marketing, sales, customer service, etc.? Just follow the yellow brick road. » More

There are actually two major things a buyer must do prior to making a purchasing decision. Sharon Drew Morgan tells you about this purchasing decision process. » More

People need concrete goals and numbers in order to reach their fullest potential. Brad Huisken explains what factors to consider when setting goals. » More

Do you spend a lot of time collecting names that might be prospects? Sharon Drew Morgan explains why this isn't enough to finalize the sale. » More

Sellers say that 'customers don't know how to buy'. Sharon Drew Morgan reverses this issue and explains why sellers are the problem. » More

Do you tell yourself that you MUST have eye contact with your customer? Sharon Drew Morgan explains why this isn't true in today's market. » More

Many people talk about 'understanding the customer' but what does it really mean? Sharon Drew Morgan tells us what exactly is meant by this term. » More

In today's business, having the right solution to manage a ‘need’ is not enough to help buyers choose your solution. We’d like to think it’s ‘the economy’, but the problem is more complex. » More

A 90% failure rate isn't always bad. Sharon Drew Morgan explains why this percentage of failure rate can sometimes work. » More

Sales has a goal: find a prospect with a need and sell a solution. Sharon Drew Morgan breaks down this goal for you. » More