How can we find creative ways to serve customers better? Richard Hooker and Jim Blasingame offer tips and best practices on gaining and maintaining a competitive advantage in a marketplace controlled by the customer.

Is it necessary to teach customers how to refer your small business? John Jantsch joins Jim Blasingame to explain why even your most loyal customers still need to be train in how to refer you to their friends, and they explain how to do it.

How do women-owned businesses manage customer care? Stuart Feil joins Jim Blasingame to report on a survey of women-owned businesses and how they established strategies for managing customer care, including the use of social media. The findings may surprise you.

How can you find sales success in The Age of the Customer™? Mike Stewart joins Jim Blasingame to reveal how your small business can find relevance in a marketplace where the customer has complete control.

How to Succeed? Pretend all your customers are women. Mary Lou Quinlan joins Jim Blasingame to talk about how much influence women have on most buying decisions, and why your small business should take this fact into consideration when doing marketing planning.

How do you protect your business' reputation in the 21st century? Neal Creighton and Jim Blasingame discuss some of the ways that your brand can be impacted, negatively and positively, by the use of the Internet, social media sites and user generated content (UGC).

Focusing on the customer's experience with you, Debbe Kennedy joins Jim Blasingame with several stories about how others are creating exceptional experiences for their customers and how you can, too.

Can you really grow your small business when the economy is weak? Bob Phibbs joins Jim Blasingame to show you how you can grow your business even when the media is telling everyone how bad things are.

Why is it now more important than ever to get closer to customers? Beverly Inman-Ebel joins Jim Blasingame to discuss tips and best practices for making sure your customers always know that they - and what's important to them - are always on your mind.

What will be the future for capitalism? Will we think differently about how to generate profit? Bill Halal joins Jim Blasingame with a proposal that the classic profit model be converted to what he calls the "collaborative enterprise" model. Jim asks him how this new model pays the rent.