Finding creative ways to serve customers better

How can we find creative ways to serve customers better? Richard Hooker and Jim Blasingame offer tips and best practices on gaining and maintaining a competitive advantage in a marketplace controlled by the customer.

More interviews with Richard Hooker

The power of word of mouth, both positive and negative

Featuring Richard Hooker – April 18, 2013

Does your customer service look like a tactic or a strategy?

Featuring Richard Hooker – April 18, 2013

The timeless power of "Old School" customer service

Featuring Richard Hooker – April 18, 2013

Developing your brand story in your management manual

Featuring Richard Hooker – July 19, 2013

Build your business's management manual

Featuring Richard Hooker – July 19, 2013