The Age of The Customer®

Advice, information and training in the field of economics, business operations and business management.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Please browse the following selection of THE AGE OF THE CUSTOMER® educational audio products to learn more about Jim’s motivational beliefs, products, and services concerning small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® shows.

Jim Blasingame
What are the parallel universes your operating your small business in? Jim Blasingame reveals the two universes - the Age of the Seller and The Age of the Customer™ - that you're in, and why you need to know which one is coming and which one is going.
Scott Swedenburg
What does being customer focused looks like? Scott Swedenburg joins Jim Blasingame to talk about why, in The Age of the Customer™, being customer focused is essential to being successful.
Tom Asacker
How is branding for small business affected inThe Age of the Customer™? Tom Asacker joins Jim Blasingame to talk about how the value of branding in The Age of the Customer™ is actually evolving in favor of small businesses.
Jim Blasingame
How will The Age of the Customer™ impact your small business? Jim Blasingame identifies what he calls The Age of the Customer™ and some of the adjustments small businesses will have to make in the new age.
Mike Stewart
How can you find sales success in The Age of the Customer™? Mike Stewart joins Jim Blasingame to reveal how your small business can find relevance in a marketplace where the customer has complete control.
Jim Blasingame
The Age of the Customer™ is producing an interesting small business irony. Jim Blasingame reveals the irony that even though small businesses should be the most effective for The Age of the Customer™, too many will not take advantage of this position. Jim also explains how to solve the problem.
Jim Blasingame
How do you become the "ding" in branding when customers decide to buy something and immediately see a brand in their mind? Jim Blasingame talks about what a small business must do to differentiate itself in The Age of the Customer™.
Jim Blasingame
For business to consumer sales success, the customer experience is everything, according to Jim Blasingame, who reveals the success components of B2C selling in The Age of the Customer™.
Chad Koser
Jeff Koser
How is small business selling different in the Age of the Customer? Chad and Jeff Koser join Jim Blasingame to talk about how selling has changed as we learn more about the "new normal" selling practices in The Age of the Customer™.
Chad Koser
Jeff Koser
How is small business selling different in the Age of the Customer? Chad and Jeff Koser join Jim Blasingame to talk about how selling has changed as we learn more about the "new normal" selling practices in The Age of the Customer™.