The Age of The Customer®

Browse through the following selection of THE AGE OF THE CUSTOMER® educational video products to learn more about this theory on small business economics and operations; including Jim's exclusive series of THE AGE OF THE CUSTOMER® videos.

THE AGE OF THE CUSTOMER® is a fundamental belief system originating with Jim Blasingame.

THE AGE OF THE CUSTOMER® is a line of products and services offered by Jim including a series of books, written articles and publications, and educational materials; advisory services; and consulting/training all in the field of Economics, Business Operations and Business Management.

Thumbnail Jim Blasingame Talks "Age of the Customer" at 2018 NSCA BLC
After his keynote at 2018 NSCA Business & Leadership Conference, "Age of the Customer" author Jim Blasingame sat with AVI-SPL senior VP of sales Dale Bottcher to talk about how to re-prioritize selling processes.
Thumbnail Small Business Secrets to Success with Jim Blasingame
Did you know that just being competitive in the market isn't enough anymore? If prospective customers don't know what we have to offer then we are not relevant. Jim's book, The Age of the Customer: Prepare for the Moment of Relevance, can help entrepreneurs stand out and stay relevant during this shifting paradigm from a sellers market to a customer driven market.
Thumbnail Keynote Intro by The Small Business Advocate® Jim Blasingame
Make your next event even better with a special keynote by The Small Business Advocate® and The Age of the Customer® author Jim Blasingame!
Thumbnail Differentiating between Users and Customers
Jim Blasingame discusses the emergence of social media IPOs and their relationship to your small business.
Thumbnail Your Success is Tied to Mobile
Jim Blasingame tells small business owners why their future successes remain tied to mobile innovations and presence.
Thumbnail There is no handshake in "the cloud"
Jim Blasingame explains why social media cannot always replace face-to-face meetings with customers.
Thumbnail Allow customers to see your authentic side
Jim Blasingame talks about connecting with you customers through authenticity.
Thumbnail Customers now co-own your brand message
Jim Blasingame shares how your customer have control over your brand.
Thumbnail Seeking the essence of entrepreneurship
Jim Blasingame explains what to expect when taking a business risk.
Thumbnail Are you practicing Age of the Customer prospecting rules?
Jim Blasingame discusses the importance of shifting from the Age of the Seller to the Age of the Customer.
Thumbnail The Age of the Customer®, Part 10: Are you hidebound or visionary
Jim Blasingame talks about being a Hidebound or Visionary seller. Which one are you and what are the consequences?
Thumbnail The Age of the Customer®, Part 9: The Age of the Customer®
Jim Blasingame talks about the shift from the Age of the Seller to the Age of the Customer™.
Thumbnail The Age of the Customer®, Part 8: Small Business Power from "The Cloud"
Jim Blasingame talks about getting the most out of cloud computing services for your small business.
Thumbnail The Age of the Customer®, Part 6: Are You Ready for Mobile Primetime?
Jim Blasingame talks about the shift to mobile computing and how it affects your small business.
Thumbnail The Age of the Customer®, Part 1: It's the Age of the Customer®
Jim Blasingame talks about the Age of the Customer™ and what it means for your small business.
Thumbnail The Age of the Customer®, Part 2: Build Community with a Website & Social Media
Jim Blasingame talks about using a versatile range of web tools to reach your customers.
Thumbnail The Age of the Customer®, Part 5: Your Future Success is Tied to Mobile
Jim Blasingame talks on how your small business will soon rely on mobile platforms to stay relevant.
Thumbnail The Age of the Customer®, Part 7: Differentiating between Users and Customers
Jim Blasingame talks about the impending Facebook IPO and asks the question: "Do you think Facebook stock will be a good investment?"
Thumbnail The Age of the Customer®, Part 4: Small Businesses Going Global Part II
Jim Blasingame talks about making the most of your small business' global growth potential.
Thumbnail The Age of the Customer®, Part 3: Small Businesses Going Global Part I
Jim Blasingame talks about unlocking your small business' global potential.