Chad Koser

Small business and Zebra customers

Do you know who the customers are who will help you be successful in your small business? Chad Koser talks with Jim Blasingame about these customer -- which he calls "Zebras" -- and why identifying them is critical to small business success.

More interviews with Chad Koser

Chad Koser
Do you know why customers buy from you?
Chad Koser
Why do customers leave your small business?
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What motivates your existing customers
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The Age of the Customer®, Part 16: How is selling different in the "new normal"?
Chad Koser
Doing an internal evaluation of the strength of your team