Are you leveraging the communities you're part of? Kirk Cheyfitz joins Jim Blasingame to reveal the power of using conversation as media to take advantage of the marketing power you have through the online communities you're part of.

Every business has to become a publisher. Kirk Cheyfitz joins Jim Blasingame to talk about how one of the ways advertising and marketing have changed is that all businesses have to publish content about themselves, their products and the relationship with customers.

Are you using LinkedIn for prospect research? Kathy Perry joins Jim Blasingame to reveal the new rules of customer expectations, like using LinkedIn as a critical prospect research tool.

Don't forget, face-to-face is the original social media. Ramon Ray joins Jim Blasingame to explain how to connect your social media networking strategy to your face-to-face activity.

Are you trying to sell prospects in social media sites when you should be connecting with them? Ramon Ray joins Jim Blasingame to encourage patience when connecting with prospects in social media sites like Facebook, and find a way to be relevant to them.

Have selling rules changed? Ramon Ray joins Jim Blasingame to talk about how meeting and doing business with prospects in social media communities, like Facebook, are different from the traditional rules.

Research shows 90% of Pinterest users are women. Kathy Perry joins Jim Blasingame to propose that guys and small business owners may want to begin to take another look at Pinterest.

What's the next generation of SEO going to look like? Kathy Perry joins Jim Blasingame to reveal some of the new parameters Google is considering in order to index content and rank content providers, including matching content to title.

A SCORE volunteer relates client expectations and reality of social media. Steve martin joins Jim Blasingame to share his experiences with small business clients who are trying to create a successful social media strategy.

Where is the ROI for a small business social media strategy? Ilise Benun joins Jim Blasingame to compare a traditional marketing strategy and a social media strategy, and conclude that you need both/and, not either or.