Author of the books Instant Profits: Making Your Business Pay and Achieving World-Class Profit Improvement, Steve Martin is a cost reduction and profit improvement expert business consultant with over 30 years of success in helping business of all sizes. He is one of very few people in the world with a M.Sc. in Creativity and Innovation. He teaches creativity and innovation that clients use in concert with world-class business practices to improve business profitability with new products and business methods.