How is your brand enduring in the authentic era? Doug Levy joins Jim Blasingame to reveal what companies have to do to create and maintain a sustainable brand as customer expectations demand more transparency.

Are you frustrated because your marketing strategy isn't working? Doug Levy joins Jim Blasingame to reveal that customer expectations have produced the "Authentic Era" of marketing, where what you say has be be supported by what you do.

Get someone to help you with your social media strategy. Ed Abel joins Jim Blasingame to recommend hiring professional and young employees to help you develop and execute a social media strategy that compliments your traditional practices.

You don't have to perform unnatural acts to adjust to the new marketing resources. Ed Abel joins Jim Blasingame to reveal how to keep all of the new marketing and social media options in perspective with your existing practices.

Are you feeling overwhelmed by all the new marketing options today? Ed Abel joins Jim Blasingame to help put all of the marketing and social media options into perspective so you can make decisions that produce results for you.

Ilise Benun joins Jim Blasingame to offer 4 content marketing tools to grow your business: (1) a monthly newsletter, (2) a blog to expand on ideas presented in your newsletter, (3) a free offer for newsletter signups, and (4) disseminating all content through social media platforms.

How relevant are you to your customers? Ilise Benun joins Jim Blasingame to explain content marketing which is creating material and generating ideas that are relevant to your audience.

Are you having trouble getting your blogging strategy going? Lois Geller joins Jim Blasingame to reveal examples of what your blog could look like, including very short, but also it could include other media, like a video.

Is anyone blogging about your business? Lois Geller joins Jim Blasingame to reveal that small businesses that have someone blogging about things customers can use get more business than those who don't, plus what your blog could look like.

Your customer conversations could become marketing gold. Kirk Cheyfitz joins Jim Blasingame to reveal how you can turn simple conversations about and with customers into media you can distribute as marketing messages.