What does your business's publishing strategy look like?
Every business has to become a publisher. Kirk Cheyfitz joins Jim Blasingame to talk about how one of the ways advertising and marketing have changed is that all businesses have to publish content about themselves, their products and the relationship with customers.
More interviews with Kirk Cheyfitz
Advice for small business owners about how to reach more customers
How to stay relevant and contribute after selling your business
How the advertising world has changed in 15 years
How far can small firms push back on the Amazon/Whole Foods merger?
The wider implications of the Amazon/Whole Foods merger