With all the technology, employees and customers are still human beings. Chester Elton joins Jim Blasingame to tell some stories about how certain companies train and empower employees to demonstrate the humanity of the business.

Do you know what time-o-graphic means? Adrian Ott joins Jim Blasingame to reveal the concept of "time-o-graphic," how it applies to both customers and employees, and why we need to track and respond to both.

Do you know how your customers get their money and spend it? Janet Christy joins Jim Blasingame to talk about why one of the best ways to get more business is to understand where customers get their money and how they spend it.

Customers want more humanity in the companies they don business with. Tom Asacker joins Jim Blasingame to reveal that Main Street small businesses are positioned perfectly to demonstrate the beliefs customers increasingly desire.

Why do you need to know how more about customer beliefs? Tom Asacker joins Jim Blasingame to reveal how beliefs are formed, why they're powerful and why you need to know about the beliefs of your customers.

Are customers using social media to communicate with you? Jeff Zbar joins Jim Blasingame to talk about when to use social media to communicate with customers and employees.

What can a small business learn from Starbucks? Joseph Michelli joins Jim Blasingame to report on the fundamental principle of Starbucks and reveal how small business owners should apply them to their customer loyalty strategy.

Why do Starbuck customers keep coming back? Joseph Michelli joins Jim Blasingame to report on the reasons Starbucks has been so successful and attributes it to the customer experience.

You can't sell today the way you did 10 years ago. Josh Costell joins Jim Blasingame to talk about how the Age of the Customer factors have changed the rules of business to business selling.

Chip Bell joins Jim Blasingame to discuss what business owners can do to elevate the customer experience, plus why you should identify your customer's wants and need to personalize their experience.