Adrian C. Ott 
Adrian C. Ott is CEO of Exponential Edge Inc. and the award-winning author of The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy. Library Journal said, “Ott is revolutionizing marketing by adding the concept of time” naming it a Best Business Book 2010. Her book also won 2010 Editors Choice and Readers Choice Awards from Small Business Trends. She has been interviewed on Bloomberg TV, The Washington Post, and other major media for her groundbreaking work. Her work has been published in Strategy & Leadership Journal, and she is a regular contributor to Fast Company.
Previously, she was an HP executive for 15 years who was recognized in an annual report for “infusing HP with new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.
Previously, she was an HP executive for 15 years who was recognized in an annual report for “infusing HP with new revenue streams, new technologies, and new business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.
Interviews with Adrian C. Ott
When mining for marketplace gold, mine where the gold is
Helping startups understand the human factor in their future success
When going to market, focus on who, not what
Building a customer closed-loop system by the numbers
Become a thought-leader with closed-loop discovery system
The closed-loop customer profile lead generating system
Building a customer closed-loop system by the numbers
Become a thought-leader with closed-loop discovery system
The closed-loop customer profile lead generating system
Use more stories and less data to teach strategy to your staff