Does your customer service look like a tactic or a strategy?

What's your commitment to customer service look like? Richard Hooker joins Jim Blasingame to reveal the difference between customer service as a strategy as opposed to a tactic, and why one is a winner and the other not so much.

More interviews with Richard Hooker

The power of word of mouth, both positive and negative

Featuring Richard Hooker – April 18, 2013

The timeless power of "Old School" customer service

Featuring Richard Hooker – April 18, 2013

Developing your brand story in your management manual

Featuring Richard Hooker – July 19, 2013

Build your business's management manual

Featuring Richard Hooker – July 19, 2013

When an entrepreneur has to be a manager, or hire one

Featuring Richard Hooker – July 19, 2013