The power of word of mouth, both positive and negative

Is word of mouth working for you or against you? Richard Hooker joins Jim Blasingame to reveal the power of word of mouth by your customers and how easy it is to make sure comments about you are the good kind.

More interviews with Richard Hooker

Does your customer service look like a tactic or a strategy?

Featuring Richard Hooker – April 18, 2013

The timeless power of "Old School" customer service

Featuring Richard Hooker – April 18, 2013

Developing your brand story in your management manual

Featuring Richard Hooker – July 19, 2013

Build your business's management manual

Featuring Richard Hooker – July 19, 2013

When an entrepreneur has to be a manager, or hire one

Featuring Richard Hooker – July 19, 2013