Richard Hooker

What's the greatest competitive advantage of a small business?

Use the greatest competitive advantage: your ideas. Richard Hooker joins Jim Blasingame to talk about how ideas and service are the greatest competitive advantage of any small business and how to spend more time working on them..

More interviews with Richard Hooker

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The power of word of mouth, both positive and negative
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Does your customer service look like a tactic or a strategy?
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Developing your brand story in your management manual
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Build your business's management manual