The landscape of social media ROI

John Coupland joins Jim Blasingame to discuss the landscape of social media ROI and why social media should form part of your business's multi-channel marketing.

More interviews with John Coupland

Social media ROI is different

Featuring John Coupland – October 16, 2014

What is your social media credibility?

Featuring John Coupland – October 16, 2014

Do not take your core network for granted

Featuring John Coupland – July 14, 2014

The correct way to think about social media ROI

Featuring John Coupland – October 14, 2013

Why your social media strategy has to be authentic

Featuring John Coupland – October 14, 2013