John Coupland

The correct way to think about social media ROI

Are you looking at social media ROI the wrong way? John Coupland joins Jim Blasingame to reveal that return on investment in social media should be considered the same way you think about branding ROI.

More interviews with John Coupland

John Coupland
Social media ROI is different
John Coupland
What is your social media credibility?
John Coupland
The landscape of social media ROI
John Coupland
Do not take your core network for granted
John Coupland
Why your social media strategy has to be authentic