John Coupland 
John Coupland is the author of ACCELerate™ Your Social Media.
Interviews with John Coupland
Social media ROI is different
What is your social media credibility?
The landscape of social media ROI
Do not take your core network for granted
The correct way to think about social media ROI
Why your social media strategy has to be authentic
Social media strategies with more impact and less noise
Don't complicate your social media strategy