Successful marketing is about telling stories

Customers want to hear stories from you, not marketing messages. Bill Schley joins Jim Blasingame to discuss how to tell stories in micro-scripts and then let customer cheerleaders tell others about your story.

More interviews with Bill Schley

Don’t complicate the power of your brand

Featuring Bill Schley – April 14, 2021

Digitizing your brand won’t save a bad brand

Featuring Bill Schley – April 14, 2021

How telling stories differentiates your brand in a digital marketplace

Featuring Bill Schley – January 13, 2021

The brand-building power of telling stories

Featuring Bill Schley – January 13, 2021

Does your brand message sound like a slogan or a difference?

Featuring Bill Schley – October 07, 2020