Digitizing your brand won’t save a bad brand
Bill Schley joins Jim Blasingame to reveal why digitizing a bad brand won’t save it, because a brand is the analog attraction customers feel, not the medium is arrived on.
More interviews with Bill Schley
Don’t complicate the power of your brand
How telling stories differentiates your brand in a digital marketplace
The brand-building power of telling stories
Does your brand message sound like a slogan or a difference?
The power and profit in the fundamental branding elements