Bill Schley 
Bill Schley is co-author of Why Johnny Can't Brand and author of The Micro-Script Rules and The Unstoppables.
Interviews with Bill Schley
Don’t complicate the power of your brand
Digitizing your brand won’t save a bad brand
How telling stories differentiates your brand in a digital marketplace
The brand-building power of telling stories
Does your brand message sound like a slogan or a difference?
The power and profit in the fundamental branding elements
Three questions every business owner must be able to answer for customers
The power of your brand post-pandemic
Three questions every business owner must be able to answer for customers
The power of your brand post-pandemic