The brand-building power of telling stories
Bill Schley joins Jim Blasingame to reveal why the primordial practice of telling stories to prospects as a way to build your brand and business has to be focused on your brand making a unique and relevant difference to them.
More interviews with Bill Schley
Don’t complicate the power of your brand
Digitizing your brand won’t save a bad brand
How telling stories differentiates your brand in a digital marketplace
Does your brand message sound like a slogan or a difference?
The power and profit in the fundamental branding elements