Don’t complicate the power of your brand
Bill Schley joins Jim Blasingame to reveal why a brand is an uncomplicated, analog feeling customers have about doing business with you, so make sure you don’t let digitizing it complicate that message.
More interviews with Bill Schley
Digitizing your brand won’t save a bad brand
How telling stories differentiates your brand in a digital marketplace
The brand-building power of telling stories
Does your brand message sound like a slogan or a difference?
The power and profit in the fundamental branding elements