Bill Schley

Discovering the power of the "micro-script" for small business

How can a small business discover the power of the "micro-script"? Bill Schley joins Jim Blasingame to introduce the idea of developing "micro-script" language for every communication, especially with marketing and customers connections.

More interviews with Bill Schley

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Don’t complicate the power of your brand
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Digitizing your brand won’t save a bad brand
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How telling stories differentiates your brand in a digital marketplace
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The brand-building power of telling stories
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Does your brand message sound like a slogan or a difference?