How to maximize the power of positioning

Bill Schley joins Jim Blasingame to explain what positioning can do for your business strategy, especially establishing market positioning.

More interviews with Bill Schley

Don’t complicate the power of your brand

Featuring Bill Schley – April 14, 2021

Digitizing your brand won’t save a bad brand

Featuring Bill Schley – April 14, 2021

How telling stories differentiates your brand in a digital marketplace

Featuring Bill Schley – January 13, 2021

The brand-building power of telling stories

Featuring Bill Schley – January 13, 2021

Does your brand message sound like a slogan or a difference?

Featuring Bill Schley – October 07, 2020