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The price war is over and small business lost. Sarah Petty joins Jim Blasingame to discuss the perils of making discounting a prospecting way of life instead of just a customer service means to an end.

Should you outsource the evaluation of your website traffic data? Philippa Gamse joins Jim Blasingame to discuss why you should hire a pro to evaluate your web traffic, but do not outsource how your business strategy is applied.

Don’t presume trends in your storefront are the same as on your website. Philippa Gamse joins Jim Blasingame to discuss how to use Google Analytics to compare online customer activity with your traditional in-store customer behavior.

Do you know how your web strategy is performing? Philippa Gamse joins Jim Blasingame to explain how to use Google Analytics to track the effectiveness of your website.

Do you know what your customers really want? Tom Asacker joins Jim Blasingame to discuss the strategy of finding what your customers want and then filling that desire.

Does your marketing communicate your values? Tom Asacker joins Jim Blasingame to discuss how to make sure you go to market with a strategy that will successfully communicate your values.

Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss how awareness marketing has evolved, and not always for the better.

Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss how awareness marketing has evolved, and not always for the better.

Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss how awareness marketing has evolved, and not always for the better.

Breast Cancer survivors Lois Geller, Joan Pryde, Judith Glaser, Paula Lovell joins Jim Blasingame to discuss how awareness marketing has evolved, and not always for the better.