Philippa Gamse

How Google Analytics can help you with marketing decisions

Don’t presume trends in your storefront are the same as on your website. Philippa Gamse joins Jim Blasingame to discuss how to use Google Analytics to compare online customer activity with your traditional in-store customer behavior.

More interviews with Philippa Gamse

Philippa Gamse
How to go deep into Google Analytics for better insights
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Do you know how to read Google Analytics of your website?
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Using Google Analytics for online traffic insights
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What's the most imporant element of your online strategy?
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Should every business be using the Internet to drive sales?