Stop being so self-referential when talking with customers
How much self-reference do you make when calling on a new prospect? Joanne Black joins Jim Blasingame to encourage you to focus on the customer, not yourself, or your company, when talking to prospects.
More interviews with Joanne Black
Existing customers are the best sources of referrals
What’s the best way to get introduced to the right decision-makers?
More than ever before, referrals are golden today
Existing customers are the best sources of referrals
What’s the best way to get introduced to the right decision-makers?
Articles by Joanne Black
7 overused words you should avoid
Is anyone else tired of hearing buzzwords? Joanne Black, author of "No More Cold Calling" suggests removing overused phrases from your vocabulary.
Why Your Sales Reps Can't Automate Referral Leads
There’s no such thing as a referral machine.
Why Change Is so Hard — I Finally Figured It Out
Brain Trust member Joanne Black explains how you and your business can adapt and prepare for change.
How to get prospects to call you back
Brain Trust member Joanne Black explains how small businesses can better connect with potential prospects over the phone.
Trust Trumps Technology — Who Do You Know?
Brain Trust member Joanne Black explains why the power of personal interaction will still trump technological interaction.