Do small businesses have relevance advantages over big business?

Jaynie Smith joins Jim Blasingame to talk about why with the resources available to small businesses, and their proximity to customers, small business have an advantage over big companies.

More interviews with Jaynie L. Smith

Do you know how your customers define relevance?

Featuring Jaynie L. Smith – February 02, 2016

Why most businesses don’t know what customers want

Featuring Jaynie L. Smith – February 02, 2016

Align your sales strategy with customer values

Featuring Jaynie L. Smith – August 28, 2012

Are you SURE you know what your customers want?

Featuring Jaynie L. Smith – August 28, 2012

Align your sales strategy with customer values

Featuring Jaynie L. Smith – April 05, 2012