Are you SURE you know what your customers want?

Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.

More interviews with Jaynie L. Smith

Do small businesses have relevance advantages over big business?

Featuring Jaynie L. Smith – February 02, 2016

Do you know how your customers define relevance?

Featuring Jaynie L. Smith – February 02, 2016

Why most businesses don’t know what customers want

Featuring Jaynie L. Smith – February 02, 2016

Align your sales strategy with customer values

Featuring Jaynie L. Smith – August 28, 2012

Align your sales strategy with customer values

Featuring Jaynie L. Smith – April 05, 2012