Align your sales strategy with customer values

Why relevance is trumping competitiveness. Jaynie Smith joins Jim Blasingame to discuss the competitive advantage of delivering on values that are relevant to your customers.

More interviews with Jaynie L. Smith

Do small businesses have relevance advantages over big business?

Featuring Jaynie L. Smith – February 02, 2016

Do you know how your customers define relevance?

Featuring Jaynie L. Smith – February 02, 2016

Why most businesses don’t know what customers want

Featuring Jaynie L. Smith – February 02, 2016

Are you SURE you know what your customers want?

Featuring Jaynie L. Smith – August 28, 2012

Align your sales strategy with customer values

Featuring Jaynie L. Smith – April 05, 2012