Why most businesses don’t know what customers want

Jaynie Smith joins Jim Blasingame to report on research that shows most small businesses don’t know what customers expect from them.

More interviews with Jaynie L. Smith

Do small businesses have relevance advantages over big business?

Featuring Jaynie L. Smith – February 02, 2016

Do you know how your customers define relevance?

Featuring Jaynie L. Smith – February 02, 2016

Align your sales strategy with customer values

Featuring Jaynie L. Smith – August 28, 2012

Are you SURE you know what your customers want?

Featuring Jaynie L. Smith – August 28, 2012

Align your sales strategy with customer values

Featuring Jaynie L. Smith – April 05, 2012