Don Cooper

Empowering employees to solve customer problems

How do you empower employees to solve customer problems? Don Cooper joins Jim Blasingame to reveal that employees must be trained how to not take a customer complaint personally.

More interviews with Don Cooper

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The biggest mistakes salespeople make
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Could you, would you even know how to actually fire a customer?
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The biggest mistakes salespeople make
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Could you, would you even know how to actually fire a customer?
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How to emphasize the emotional impact of customer decisions