Don Cooper

How to emphasize the emotional impact of customer decisions

Don Cooper joins Jim Blasingame to reveal ways to use the emotional impact of customer decisions to the advantage of your small business

More interviews with Don Cooper

Don Cooper
The biggest mistakes salespeople make
Don Cooper
Could you, would you even know how to actually fire a customer?
Don Cooper
The biggest mistakes salespeople make
Don Cooper
Could you, would you even know how to actually fire a customer?
Don Cooper
How much does emotions enter into purchasing decisions?