Don Cooper

Don Cooper

President of The Sales Heretic and publisher of the newsletter, Money, Marketing & More

Interviews with Don Cooper

Don Cooper
The biggest mistakes salespeople make
Don Cooper
Could you, would you even know how to actually fire a customer?
Don Cooper
The biggest mistakes salespeople make
Don Cooper
Could you, would you even know how to actually fire a customer?
Don Cooper
How to emphasize the emotional impact of customer decisions
Don Cooper
How much does emotions enter into purchasing decisions?
Don Cooper
Profit is not only necessary, it’s moral
Don Cooper
When should you fire a customer?
Don Cooper
How soon should you disengage from a prospect?
Don Cooper
How do you decide when a prospect is not going to buy?