Don Cooper

Could you, would you even know how to actually fire a customer?

Don Cooper joins Jim Blasingame to reveal what a customer relationship looks like when it’s so bad you should fire that customer and move on.

More interviews with Don Cooper

Don Cooper
The biggest mistakes salespeople make
Don Cooper
The biggest mistakes salespeople make
Don Cooper
Could you, would you even know how to actually fire a customer?
Don Cooper
How to emphasize the emotional impact of customer decisions
Don Cooper
How much does emotions enter into purchasing decisions?