Don Cooper

Interview with Don Cooper

Don joins Jim to discuss marketing and why small business owners are not good at it. They talk about what a critical role marketing is and how small business owners can do to be better at it.

More interviews with Don Cooper

Don Cooper
The biggest mistakes salespeople make
Don Cooper
Could you, would you even know how to actually fire a customer?
Don Cooper
The biggest mistakes salespeople make
Don Cooper
Could you, would you even know how to actually fire a customer?
Don Cooper
How to emphasize the emotional impact of customer decisions