Interview with Don Cooper
Jim and Don discuss how benefits don't always sell products. They discuss what questions to ask in what way to find out what the customer wants.
More interviews with Don Cooper
The biggest mistakes salespeople make
Could you, would you even know how to actually fire a customer?
The biggest mistakes salespeople make
Could you, would you even know how to actually fire a customer?
How to emphasize the emotional impact of customer decisions
Articles by Don Cooper
22 Ways to Use QR Codes to Boost Your Sales
Don Cooper lists 22 ways for you to use QR Codes to increase your sales.
Play to Your Weaknesses
Too often people consider their weaknesses as a disadvantage. Don Cooper shares how you should use your weakness as a market place advantage.
Home-Based Businesses: Seeing Through the Myths
Don't believe everything you hear about home-based businesses. Don Cooper offers some facts and some myths.
Home Alone
Take the initiative toward interaction.
Speaking of Marketing…
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