There are rules for telling stories to prospects and customers
Make sure customers are the heroes of your stories. Don Cooper joins Jim Blasingame to reveal some of the rules of telling customers stories, including how to make them the hero in your story while you're the narrator.
More interviews with Don Cooper
The biggest mistakes salespeople make
Could you, would you even know how to actually fire a customer?
The biggest mistakes salespeople make
Could you, would you even know how to actually fire a customer?
How to emphasize the emotional impact of customer decisions
Articles by Don Cooper
22 Ways to Use QR Codes to Boost Your Sales
Don Cooper lists 22 ways for you to use QR Codes to increase your sales.
Play to Your Weaknesses
Too often people consider their weaknesses as a disadvantage. Don Cooper shares how you should use your weakness as a market place advantage.
Home-Based Businesses: Seeing Through the Myths
Don't believe everything you hear about home-based businesses. Don Cooper offers some facts and some myths.
Home Alone
Take the initiative toward interaction.
Speaking of Marketing…
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