When mining for marketplace gold, mine where the gold is
Adrian Ott joins Jim Blasingame to reveal that the gold you seek, when mining for it in the marketplace, is in the heads of your prospects and customers – nowhere else – and that’s where your focus should be.
More interviews with Adrian C. Ott
Helping startups understand the human factor in their future success
When going to market, focus on who, not what
Building a customer closed-loop system by the numbers
Become a thought-leader with closed-loop discovery system
The closed-loop customer profile lead generating system