When going to market, focus on who, not what
Adrian Ott joins Jim Blasingame to reveal why the who – customers – are more important to focus on than the what or how – product – you want to take to market.
More interviews with Adrian C. Ott
When mining for marketplace gold, mine where the gold is
Helping startups understand the human factor in their future success
Building a customer closed-loop system by the numbers
Become a thought-leader with closed-loop discovery system
The closed-loop customer profile lead generating system