People do business with people they like a trust. Mike Stewart joins Jim Blasingame to discuss selling paradigm shifts as The Age of the Customer impacts customer relationships.

What does your pricing strategy look like? Bob Phibbs joins Jim Blasingame to discuss why every small business needs a pricing strategy that includes the cost, the market and your ability to deliver unique value.

Justify price increases by demonstrating unique value. Bob Phibbs joins Jim Blasingame to say that a small business can acquire pricing power if they focus on those customers who will pay relevant value.

Why relevance is trumping competitiveness. Jaynie Smith joins Jim Blasingame to discuss the competitive advantage of delivering on values that are relevant to your customers.

Ask your customers – they have the answers. Jaynie Smith joins Jim Blasingame to discuss why research shows only 10% of businesses know what their customers really want and how to avoid this mistake.

If your sales force isn't motivated, the problem is probably internal. Don Cooper joins Jim Blasingame to talk about some of the reasons why one salesperson, or an entire sales force, might be under-performing and how to fix it.

Is your salesforce adapting to 21st century prospect and customer expectations? Don Cooper joins Jim Blasingame to talk about some of the ways for your salesforce to stay positive and adaptable in order stay relevant to customers.

What is the most desirable trait for a salesperson? Don Cooper joins Jim Blasingame to talk about the value of a positive attitude when hiring salespeople, even more than experience.

Before you can deliver your product you have to build trust. Tony Rutigliano joins Jim Blasingame to discuss why trust is more important today than ever before when creating customer relationships.

How do you get the attention of a prospect and get some of their time? Tony Rutigliano joins Jim Blasingame to discuss what is new and not new with prospecting in The Age of the Customer™.