Sam Richter, CEO of SBR Worldwide and SVP/Chief Marketing Officer of Actifi, is an internationally sought after speaker and author ( www.takethecold.com) and has more than 20 years experience creating and managing award-winning programs for some of the world’s most famous brands. Sam has received numerous accolades including Best of Show and Gold awards for his marketing work, multiple WEBBY Awards for best Web site development; a Gold Award at the International Film Festival, and a Codie Awardthe “Oscars” of the software industry. He is also a member of the Business Journal’s “Forty Under 40” honoring top business leaders under the age of forty and in 2007, he was a finalist for Inc. Magazine’s Entrepreneur of the Year.